CAD isn't a cell phone, yet In his DeZign Stuff blog, Matt Lombard explains why we can't understand the marketing jargon of some CAD vendors (*koff*Dassault*koff*). The tl;dr explanation is that these companies aren't marketing to end-users but to upper management. Read his article here, please: https://dezignstuff.com/why-technology-companies-have-a-hard-time-selling-complex-ideas. It’s certainly always fascinating for me to watch the blank looks of Solidworks users at Solidworks World 3dexperience World as Dassault execs ask in vain for applause for their high-level pronouncements. If they were politicians, they might be tempted to ask for a better class of attendee. Mr Lombard mentions how terminals-attached-to-mainframes fell... Read more →
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