Best Tweets About Apple Abandoning Autonomous Automobiles

Opinion

 

Interior of a Lucid Air electric automobile

 

Mark Gurman broke the news that Apple this week canceled its Project Titan [which staff apparently called "Project Titanic"] to come up with an Apple Car, after spending a decade and a guestimated $10 billion dollars worked on by two thousand engineers. Some speculate that Apple wanted an L5 car, which means so self-driving that you could be having sex in the back seat during downtown Beijing rush hour traffic: no driver, no problem.

Here are some of the best tweets to come out of the announcement:

- - -

Apple doesn't have any real technology or UI advantage in autos (and TVs). That's why Apple doesn't make TVs (only AppleTV) and it's same reason it shouldn't make typical cars/EVs (iPhones + CarPlay is fine enough).
- Tony Fadell

I too am cancelling my internal car project.
- Marques Brownlee

Apple should have just bought Lucid. Probably the best cars in the world.
- Tom Goodwin

I was actually really looking forward to what they were going to do in this space -- and flipping my car over to charge it.
- Joanna Stern

The car could only charge via USB-C in Europe.
- Andrew Bosworth

BREAKING: Apple has cancelled plans to make a car after realizing it would require windows.
- Greg

Yesterday: you worked on regenerative braking.
Today: you work on generative AI.
- Rachel Metz

Let's be real. Consumer testing revealed drivers were unwilling to wear an additional battery clipped to their belt.
- Dustin Moskovitz

Apple's cancellation of the Titan self-driving car project is an exciting development in this neck-and-neck race, which I have quantified below:
- Tom MacWright

 

Is Apple moving too slowly? Couldn't ship a car at peak self-driving car hype.
At least they shipped the Vision Pro before the metaverse hype has completely died down.
What is the next project that Apple will 'skate to where the puck is going,' and will they ship before the hype has peaked?
- Steve Moser

No wonder Apple cancelled the Apple car, could you imagine saying, "Hey Siri stop the car," and she says, "Sorry, I don’t understand."
Would you just sit there saying, "Siri turn left, siri turn right, siri stop, siri go?"
- Holly

THEN: “Where’s the Apple Car?”
LATER: “Where’s the Apple Car?”
NEXT: “Where’s the Apple Car?”
NOW: “Apple was right to cancel the Apple Car.”
Developing…
- Kontra

Jony Ive created a concept that looked like a European minivan, such as the Fiat Multipla 600 [see the 600 below].
- Trung Phan

Comments

[RobiNZ]

I laughed at the 'would require windows' comment.
My 2011 Abarth runs Windows, for entertainment and phone, with no problems!
It's funny to see the Windows logo on the steering wheel.
Left bottom button of the wheels left button cluster in photo linked below
https://flic.kr/p/2ekngQf

[Ralph Grabowski]

My current car is a 16-year-old For Escape .It runs Sync, co-developed by Ford and Microsoft. It works surprisingly well for 16-year-old software. No blue screens of death, yet.

Also, no mention of Microsoft, just of Sync. I wonder how Ford pulled that off!

[RobiNZ]

Big Car worked on that project and did a video about the Ford Sync history

The Ford SYNC Story | Big Car
https://youtu.be/g-ZyNKmUZZo?si=_L6lo6SgJrdHSsLl