Twitter’s Take on Apple’s Vision Pro

ThereOpinion

 

The share price of Apple rose in anticipation of the release of its augmented reality goggles, and then fell once they were announced, because...

• Won’t ship until next year, meaning the hardware and software are not yet ready
• Price starts at $500 higher than the whisper price of US$3,000, and it will cost much, much more once options like different head straps, second battery, and prescription lenses (think of how Apple overcharges for watch straps)
• Most of the demos involved looking at 2D screens
• Weight not announced
• The CEO of Apple did not once, during the 2.5-hour-long event, put on his new product over which he was so enthusiastic
• It’s still looks like ski goggles that no one will wear in public, or the office

- - -

Here is how Twitter reacted to the unveiling:

Farhad Manjoo (@fmanjoo): On one hand: $3500 released next year without a whole lot that competitors can't do for a fraction of the price.

OTOH: Apple can get developers to create stuff people actually want to do on it.

But: nobody's gonna put a computer on their face.

OTOH: people are surprising

Benjamin Mayo (@bzamayo): So presenter phrasing said “starting at” $3499. The band has an ‘M’ inscribed in the fabric, suggesting multiple sizes, and at one point in the keynote you can see a variant with an over-the-header strap too. Add in prescription lenses and who knows how much you'll be spending.

@miarsato: Paying $3499 to rewatch my wife and children leave me.

Brianna Wu (@briannawu): The biggest difference in the iPhone launch and the Vision Pro launch is the public is a trillion times more cynical about technology and its ability to improve our lives compared to 2007.

Eric Ravenscraft (@LordRavenscraft): just...so...SO many of the use cases Apple is showing off here involve a single person watching a lot of flat things in 3D space and the primary pitch is "what if the screen was huge and always in front of your face and also pressing on your sinuses”

Charlize Alcaraz (@charlizealcaraz): Who is spending three months worth of rent to look like an indoor daft punk

Chris O'Brien (@obrien): Classic Apple: Pompous Brit speaking in seductive near-whisper over fetishized images of computing device that no one needs. #supple

Michael Gartenberg (@gartenberg): $3,499. No, not going mass market anytime soon. $1,500 would be too high. iPhone was expensive but an affordable luxury. This is insane. Apple usually doesn't aim to sell in [only] the tens of thousands.

 

 

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