Digital transformation I think that what got us in the door with BMW was not, "Hey, we need a pin for pin replacements of a legacy PLM system!" They said, "No, we are doing a digital transformation of BMW and to transform BMW, we are going to need a new way, for example, to move designs into production, and who has a system that could do that?" Now it turns out we do. It's Windchill with a bit of ThingWorx processing on top. And that was a great system. I think that our opportunities will come from people taking a... Read more →
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