Better living through more acronyms
James Heppelmann, ceo of PTC, talked this week about how he sees IoT [Internet of things] working with AR [augmented reality], CAD, and PLM:
We're going to bring to market a technology we demonstrated at the ThingEvent, which was augmented and virtual reality design reviews; [it] will show up in Windchill, and that is just jaw-dropping, sexy, powerful stuff. So that's sort of Vuforia joining ThingWorx in the PLM suite.
And then, of course, all the authoring of this 3D content is done in CAD. Every single demonstration that was done in the ThingEvent and the one that Microsoft did in their keynote was Creo CAD data put to work in the field service scenarios or the HoloLens demo that Microsoft did was actually a sales and marketing scenario.
Let me turn this room into a showroom, and I'll bring whatever piece of equipment you want and I'll put it as a hologram in the room and we'll talk about it. It's really cool stuff. But the thing driving that is CAD data. And, of course, you can't get the CAD data without understanding the configuration, so we have to turn to Windchill [PLM software]. Hey, what's the configuration of that piece of equipment? Turn to Creo. How would you put all those parts together in three-dimensional space? Turn to VR and Vuforia and say, okay, make a hologram of that, and then, Microsoft's HoloLens helps you to see it.
So it's pretty exciting stuff. And I think that the world's starting to really get it that IoT and AR, VR and analytics are peas in a pod with CAD and PLM and ALM [application lifecycle management] and SLM [service lifecycle management].