"I bought a Revit course, and was surprised it was 215 courses. Then I bought a Revit MEP course, and it was another 139 courses. Visiting an architectural firm in the USA, training was the biggest hurdle. I refuse to believe that people freely accept complexity. I tried it out: you can view 250 lessons in a few days, but you have not learned Revit.
"I believe there is a better way. Our ambition is to teach BircsCAD BIM in 20 lessons. In all fairness, BricsCAD BIM does not have the features of Revit. It is our real ambition, if there must be lessons, then there can only be 20.
"If really are dynamic and if you want to be part of the BIM market, whatever the penetration of Revit is, I think we have the correct technology to ramp up. I cannot believe that if you pay every year a subscription price higher than our purchase price -- and the complexity is so much higher... We have newer technology and better technology.
"We have been working on BIM for two years. We could not do it quicker. We had to study it, we had to build what you saw today. For years, we are preaching an ecosystem; we have to join forces with you [developers] to build choices.
"There is development, marketing, sales, support... For development, we are providing the best APIs. We will sign agreements so taht you can use our source code. For marketing, we will never have the A-budget -- and I don't need to say what the A-budget is -- so we need to work togther. Sales, we have 80 distributors and 900 application developers. We must find a way to combine the sales power with the knowledge of the vertical applications, so that you can use our sales channel.
"From our side, it is our obligation to stay neutral. We will never, never, favor an aplication. This will make the ecosystem fall apart. We offer a platform for all these divisions -- development, marketing, etc. When we started this five years ago, we were dreaming, I confess. If we put all these things together, the user experience will go up. Of the 3,100 applications for AutoCAD, many can run on BricsCAD.
"We have a chance to convince to people that there is a real choice."