Unknown Analyst: Why would you just not lower the price of the rental even more aggressively like Adobe did? They started about $120 a month. They brought it down to $30, $35. So that way, you would get less churn but more of a solid uptick as you build this business up to a large business.
Unknown Executive: Right now, we think we're in the right place, given what we know, what we want in terms of the separation between the perpetual price and the rental price. That could change over time but we feel like we're in the right place.
The other knob we're going to be pulling is the differentiation between the offerings, what's available with the rental versus was available with the perpetual purchase. Those things will evolve over time, too.
Source: http://seekingalpha.com/article/1726342-autodesks-ceo-hosts-investor-day-conference-transcript
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