We show up at CAD marketing events and expect it to be interesting, worthwhile the trip. Some are not; many are. While we in the media show up on the day the event starts, others have been preparing and practicing.
The CAD vendor's staff can spend entire days just doing dress rehearsals. Staff are trained in how to react positively, enthusiastically towards the media. Spiral bound photocopied notebooks document the resumes of every media attendee so that the CAD staff have an easy source of conversation making. And at the end of the event, sometime a CAD staff member will let it slip by looking exhausted. We don't notice any of this, but do complain about the food or the transportation or the content of the presentations or the location of venue. (My pet peeve location: Orlando.)
So it is with interest that I read today's press release from ZWSOFT, which contains a thank-you to the staff that put on the company's annual reseller event. The headline features the over-the-top adjectives characteristic of Chinese marketing: "Behind GPC 2013: The Bitter-sweet Story of 100 ZWSOFT Young Staff."
Here are excerpts from the press release:
GPC 2013, an annual gathering for ZWSOFT global partners to exchange ideas about product development and business opportunities, concluded satisfactorily in applauses and cheers. While behind the curtain, there is the unsung heroes -- the 100 ZWSOFT young staff, who have worked tirelessly for over 3 months and put together their minds to ensure the success of the conference.
...Representing the future of ZWSOFT, some 100 young staff assumed the responsibility of this great work. Every detail, from keynote speech discussion and rehearsal, to venue selection and decoration, has been well-designed to give a professional and impressive experience to partners.
During the three-month preparation, though everything stayed within schedule, to ensure perfectness, no one knows how many modifications of speech contents have been made to ensure the quality of the presentation, how many rehearsals of award ceremony have been organized to make sure every detail is well considered and how many free talk topics have been changed to make them fruitful and beneficial. During the tough three-month period, the young staff clubed ideas and exertions to combat every difficulty. Their work was proven by the consummate conclusion of the big day.
After long preparation, ZWSOFT unveiled the most exciting part of GPC where they managed to present the result of their extraordinary efforts in the past three months. On the stage, ZWSOFT management team made a stirring speech about the remarkable achievements made together with global partners. At the same time, groups of young people were carrying out their responsibilities behind the scene to ensure the conference to run smoothly. Some of them were listening to every word of the keynote speaker and made adjustment to PPT, sound and lighting, while the others were busily preparing tea break and live demo. When hearing the conference successfully concluded, they were so moved that everyone was surrounded by cheers and hugs.
After a whole day’s hard work, these young people had fun with global partners and fully enjoy at the thank-you banquet... This banquet is not only for ZWSOFT partners but also for their team members.