Autodesk this week reacted to bloggers quoting company ceo Carl Bass, that in 2-3 years "The only way to use [every one of our products] will be online." Evan Yares in April was the first to highlight the video shot by TechCrunch. I read Evan's piece, and puzzled over the statement by Bass. In early November, Steve Johnson repeated it on his blog. The quote was recycled on a number of bulletin boards.
I watched for Autodesk's reaction, but after seven months there was nothing -- other than Autodesk's Marc Petit saying that there was no way all of his Media and Entertainment division's software could be cloud-based, due to the amount of data that gets processed for animations.
When Phil Bernstein was this week quoted by Business Standard as saying, "Our long-term strategy is to move everything there," I ran with the story. Then yesterday and today, Autodesk reacted by having Scott Sheppard place comments on Steve's blog and mine, suggesting that the private cloud is a viable alternative to the public one.
Today, Autodesk senior vp of industry strategy and marketing Andrew Anagnost called to emphasize that "'Everything moving to the cloud' is completely inaccurate. We are adding to what customers are doing today." There will always be desktop software; Autodesk just wants to be in the lead of all the technology changes occurring these days. Why Mr Bass said that, he does not know.
I'll run the full interview with Mr Anagnost in Monday's upFront.eZine. Subscribe now by sending 'subscribe upfront' to [email protected].