Mobility and Mobile Applications
By 2014, 46% of employees will be mobile only (IDC research). 2011 saw the introduction of many design apps in the industry. We’ll see this continue as more and more employees (and designers) cut the cord from the confines of their desks. Tools like Arbortext for the iPad give service information and engineering professionals portable access to real-time, contextual service and parts information
PLM and Crowd-sourcing Creates Collaboration 2.0
As PLM drives product development by including more people in the process, designers can contribute to a project anywhere, at any time. With more PLM tools including social networking capabilities, crowd-sourcing product design will become more popular.
Software Is the Product
The nature of the products is changing due to the software inside that makes it smarter and and/or easier to use. Continental's new windshield wipers detect rain, start up, and roll up the windows.
Community Enhancing Programs
Corporations launching programs to benefit the social good is not new. PTC likes the idea of “shared value,” businesses create economic value that also creates value for society beyond social responsibility. Through sponsorships of STEM and FIRST, PTC helps build its own future workforce
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I am sorry but this just sounds like so much marketspeak. I have a hard time giving wild statements like this any credibility. It's just as credible as every CAD company out there is seeing huge growth in sales and profits are up up UP. Right, give me a break. Just where in the world is this economic manufacturing and design jugernaut that fuels all this robust growth that somehow never materialises in a plethora of new cad jobs hmmm?
What I see for PTC in 2012 for sure is that there will be more marketspeak to correct past marketspeak only the next time marketspeak arrives on your door step it will no doubt be accompanied by truth.
Not picking on PTC here as much as I am on the disconnect from the real world these PR types seem to specialize in.
Posted by: Dave Ault | Dec 16, 2011 at 12:57 PM