by Roopinder Tara, Tenlinks.com Part 4: Autodesk's Strategy is No-Strategy Maybe for the millionth time Carl Bass, CEO of Autodesk, is questioned about the strategy of giving away software, or making it really cheap. The analyst who asked this question at the media Q&A session no doubt considered such a strategy suicidal. It was much easier to understand an Autodesk that sold AutoCAD, Inventor, Revit or some other vertical product that sold for thousands of dollars and provided huge margins. But now Autodesk is as likely to brag about software that is downloaded by the millions but sells for 99... Read more →
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