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Sep 08, 2011



And then there was Revit... The problem now is $$ is chasing social network/web ideas that have low development costs and potential for +10X returns in 2 years rather than CAD technology which could generate large returns but over a longer period of time. Greed is winning over value creation. Revit was the last to make it across the line in the unattractive AEC space and was arguably lucky. Would Revit still have reached mass acceptance without acquisition? You are perhaps right that marketing played a significant role. The startup spent a lot of capital on marketing and made a lot of noise. It’s hard to say if that would have been better spent to slow the burn rate or not.

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