We may never know. Last year, Autodesk ceo Carl Bass banned seat counts for his company's software packages. The decision is now handicapping the company in the seat counts propaganda war, as they are unable to respond to the astounding numbers being whooped up by SolidWorks...
One Million Seats! - end of January 2011 in April 2009.
One Point Six Million Seats! - end of August 2011
Two Million Seats!
-take a guess when this will occur, teases DS SolidWorks ceo Bertrand Sicot.
Let's take a closer look at what the number consists of. As experienced seat observers know, the number is pretty much always inflated by education seats. In the case of Autodesk, the edu number is somewhat meaningless, for Autodesk gives away Inventor to students and faculty for free.
In the case of DS SolidWorks, however, the edu software is sold, although we have no idea at what price.
At this week's Media Day, DS SolidWorks provided us with some greater details of the seat count numbers, and they look like this:
- 1,589,600 total seats
- 1,127,4oo educational seats
- 462,200 commercial seats
Some more details. SolidWorks sells between 35,000 and 50,000 seats a year, with 24,201 sold in the first half of this year.
For the last five quarters, sales increased by just over 20% each quarter -- following negative growth during the recession.
The average selling price is just over $8,000 and has increased slightly over the last 3.5 years. This is the total of all sales by dealers divided by the number of copies sold -- and not the revenue per seat that DS SolidWorks makes (which would be a number smaller by 20-40%.) It shows that most customers are not buying basic SolidWorks but one of the more expensive, bundled packages. Execs confirmed that the split is roughly 40/40/20 for their high-mid-low priced offerings of SolidWorks, with a slight emphasis for the mid-priced one.
The largest sales are in Europe, but the fastest growing region are developing companies, especially Brazil. The break down is:
- Americas = 37%
- Asia Pacific = 21%
- EMEA (Europe, Middle East, Africa) = 42%
More details in this week's upFront.eZine, due out on Friday.