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Nov 11, 2010

Comments

Dora Smith

I think you can keep turning your back until your customers/audience request otherwise. I think you once tweeted that's why you got on Twitter - subscribers requested updates there.

It's funny that 2 of the 15 lucky people you follow are fake Twitter accounts ;-)

Deelip

You can calculate the ROI of something only after you have understood it and have started using it properly. Stopping an experiment halfway because you have not achieved the final result does not make much sense. Social media means different things to different people. Thats because their target audience differs vastly in terms of what they expect. I salute the companies who are embracing social media and trying to find out what's the right way to do it.

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