Headline writers rachet up the verbs to out-compete the competition

Aug 12, 2010

Headline writers rachet up the verbs to out-compete the competition

Isn't a free press great? Headline writers get to pump the up verbs and adjectives to make the headline more exciting than the story. Here's today's example:

Andy Dolan of Daily Mail: A Body Caught on Google Street View?

The Huffington Post: Google Street View Pictures Capture Girl's ‘Body’ Sprawled On Sidewalk

Sara Jerome of Hillicon Valley: Google Street View Photo of Motionless girl Stirs Neighborhood Confusion

Maureen O'Connor of Gawker: Child Plays Dead on Google Street View, Horrifies a Nation

Chris Matyszczyk of CNET News: Google Street View ‘dead body’ Mystery Solved

(The girl was playing dead to tease a friend.) I wonder what the marketing value of Andy Dolan's story is to Google?

Posted at 04:02 PM in Internet | Permalink

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WorldCAD Access

talking about computers and design by Ralph Grabowski

Aug 12, 2010