WALTHAM, MA, Apr 7, 2010 - Overheard at Autodesk AEC Tech Day: a major architecture firm has only enough contracts to last through June.
As the firm happens to be a poster child for Autodesk, one has to wonder how all the technology Autodesk is showing us will be received. The 2011 products no doubt have a wealth of enhancements, additions, gee whiz features -- too numerous to mention, as a matter of fact. The press is dutifully putting it to paper, computers, voice and video recorders, which at some point will emerge in publications, web sites, blogs, etc. In a ideal world -- or at least a up economy -- we'd be sure our readers would be slurping it up. After all, we are seeing major releases of major products.
But we are far from an ideal world.
It is a world of no job or job insecurity. It is a world of contracts that once were on the horizon but have now disappeared from sight. The boss is getting fidgety and there sure are quite a few empty cubicles. We're avoiding our favorite restaurants and eating at home has gone from steaks to hamburger -- and might soon be rice and beans. Forget the European vacation, let's just chill at home this summer. And the kids don't need to go to Johns Hopkins, don't we have a pretty good junior college?
And into these lives of quiet desperation, do we dump thousands of words, pictures and videos of the CAD's latest bells and whistles?
Comments