PTC describes its approach to social media

Alan Belniak, the newly appointed Director of Social Media Marketing at Parametric Technology Corporation, talked yesterday to Barbara Bix of BB Marketing Plus on her The Top Line blog ("Attract better business, shorten the sales cycle, and accelerate revenues").

Explains Mr Belniak:

Engagement is the name of the game. Engagement equals a valuable brand. Valuable brands attract more customers.

Read it all at Social media: Insights from an in-house specialist.

(HT: Deelip Menezes.)

Comments

[Alan]

Ralph,
Thanks for the repost (and thanks, Deelip, for the h/t). Incorporating a social strategy into an industry-leader like PTC has proven to be an exciting challenge. I and others at PTC are looking to find new ways to engage with customers, and invigorate the current ways. One main objective is to have our customers feel more connected to our products and our brands.

[Barbara Bix]

Hi Ralph,

Thanks so much for picking this up. It was great to have the opportunity to speak with Alan about PTC's approach to social media.