I'm getting a chuckle out of the "green" earth-day specials landing in my email In box. It seems that marketing people have figured out that there are three requirements to qualify the product they represent to be green:
- Green must feature prominently in the email text and graphics.
- The product is download-able, and so is by default green.
- You are expected to buy the product because of these qualifications -- green text and downloadability.
To be truly green, a company would have to go out of business.
In other earth-day events, NPR is in fund-raising mode, and one of their offers is a green membership that sends all station information by email -- to eliminate deliveries by the earth-destroying postal service. And as a gesture of thanks, NPR mails new green members four chocolate bars.
Consumption is the new green.