Microsoft Corp.'s share of Internet searches in the U.S. fell to a 12-month low [of 8.2%], according to a comScore Inc. report on Internet search queries for February.
- Elizabeth Montalbano, Computer World
One aspect I find fascinating about corporate marketing is when they spin their solution to fix problems that don't exist. The reason is Dibert-itis: the product created doesn't solve problem,so a problem must be found for it to solve.
We see Dilbert-itis infecting Microsoft's Satya Nadella, as revealed by Boomtown's Kara Swisher in A Sneak Peek Look at Microsoft’s New Kumo: A Spidery Cloud? A Cloudy Spider?
Here are the problems as he defines them:
- 40% of queries go unanswered.
- Half of queries are about searchers returning to previous tasks.
- 46% of search sessions are longer than 20 minutes.
- Customers often don’t find what they need from search today.
Do you believe any of the stats? I don't.
Mr Nadella starts off with false assumptions, and then moves on to incorrect solutions.Before you google, you have to have some idea of what you are searching for; Microsofthas no idea what it is searching for, other than the vague goal of "more market share."