« Checking Out the New Netbooks | Main | An Adobe Christmas: 600 Lose their Jobs »

Dec 03, 2008



Maybe Autodesk will swoop...

Matt Ritzman

Is SketchUp itself profitable?

Probably not. As you said, most of the downloads are the free version. But the program isn't a complete financial loss. I suspect that most of the people who use it professionally have shelled out the cash to purchase the Pro version. Even then, the Pro version is priced so low, I doubt it has a significant margin, even if it pays for development costs.

On the other hand, SketchUp is a fairly mature product by Google standards. It is part of an ecosphere of related products, it provides content for Warehouse and Google Earth. Both of these are much closer to Google's core competencies of search and ad revenue, and all three are extremely well integrated.

I haven't seen a lot of attempts to make a profit off of Warehouse or Earth. The money making methods are either very well hidden or they haven't been explored very deeply. I expect to see much more exploration of possibilities before the SketchUp product is in danger of falling by the wayside.

Will SketchUp survive the downturn?

No doubt, but I'm sure they'll be tightening their belts like the rest of us.

Royal Farros

SketchUp has certainly gotten important enough in the industry to ask this question.

Google won't shut down high traffic projects... because that's what Google does: Create huge traffic, then figure out how to monetize that traffic.

It's estimated that Google Earth has about 300 million users... and SketchUp is one of the key technologies that drive Google Earth.

So, like YouTube, that's huge monetization potential, can't see them giving it up.

Note, wasn't the Denver closure a consolidation of sales offices (not related to dev)?


"Now that bad times are upon it, customers want to know what's happening to products they rely on."

Here's to the new world of hosting all of your crucial email, documents, project plans, accounting data, and family keepsake pictures in "the cloud"!

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)


Search This Blog



Thank you for visiting!