During its Q4 conference call with financial analysts, Adobe reported that revenues from its new CS4 (creative suite 4) software are down, says ceo Shantanu Narayen:
...CS4 revenue down more than 20% when compared to the equivalent CS3 period.
So, does this mean you going to put off the planned price increases on February 28, asks Heather Bellini of UBS. (Analysts can't just ask, "Will the price increase be delayed?" They have to extend the question:
...in regard to the price increases scheduled for the February 28th timeframe, I’m wondering if there’s any chance, given the macro environment we are in and given you set pricing in probably a different environment, if we could potentially see a rollback and not see those price increases go through, given what we’ve seen from other vendors, in particular Intuit last week?
"No," says the ceo. Or, more accurately, we'd rather people bought our software anyhow, despite the current economic climate and our higher prices:
...at this point, the focus really is more on demand generation and driving people to the product, explaining why the ROI [return on investment] more than pays for itself, rather than looking at price cutting.