German CAD vendor Nemetschek has changed its logo from the stylized N
(which I rather liked, kind of reminded me of the logo for the old Burlington Northn railway):
...to the horizontal skyscraper logo:
The purpose of the logo is to emphasize the company's emphasis on AEC (architecture, engineering, construction.) Or, in the words of the press release:
The core of the new brand is the slogan “moving minds”, together with the use of a horizon as the key visual and a logo that reflects the group’s diversity. ... Use of a horizon as the key visual symbolizes the opening of new possibilities and makes room for unrestricted design freedom.
Every time a company comes out with a new logo, it seems the design has to be justified with flowery, inscrutable language. I'd like to see a company announce, "New logo. We like it. Get used to it" -- just for once.
From the main Nemerschek website it appears that they will be rebranding all of their products so they have a consistent corporate branding:
http://www.nemetschek.com/en/home/the_company/brand_portfolio.html
Posted by: mikem | Apr 01, 2008 at 05:53 PM
Or maybe "We just got bored with the old one"!
Posted by: Robin Capper | Apr 02, 2008 at 04:01 AM