...looked familiar when the "Matt Speaks" blog showed it from SolidWorks World 2008 -- or should that be SolidWorks World 2009 since SolidWorld 2009 was shown there?
Perhaps I had seen too much advertising from ING Bank. Here's a sample of that orange box on a page of the SolidWorks.com Web site (I cleaned up the image a bit):
Starting up Inventor last week, the origin of the orange box became clear to me:
I look forward to seeing the orange box employed by Siemens PLM for Solid Edge V22. Perhaps the tagline could be along the lines of "Real Inventors Use V22."