After Robert X. Cringely wrote "Why Apple Will Buy Adobe" , I saw the various linkages that made it all make sense. To me in a personal manner. At 5:12am. This morning. Very early.
-- Apple has tens of billions in the bank; Adobe can be purchased for $21 billion [yahoo.com].
-- MacWorld 2008's slogan will be "There's something in the air," reports Daniel Dilger.
-- Adobe's next major initiative is named AIR, "Adobe Integrated Runtime." [edutechwiki.unige.ch]
-- Both company despise Microsoft for what the convicted monopolist has done to them over the years, both are headquartered in California, and both names start with A. It's a fit that's just that natural.
Cringely's reasons are not as good as mine, however. His list includes the IT market, kicks to the heads to Apple competitors, enterprise sales, digital content dominance creation and distribution on global scales, and dongles. He eplains "For those who don't [know what it is], a dongle is a sort of electronic key that plugs into a PC to enable the use of some expensive software application like AutoCAD."
Adobe and apples. They go together like AutoCAD and dongles.