Corporate tags can be interesting to analyse. This morning I noticed one from a firm called "Nationwide" which I think has something to do with retirement (judging from the ad). The firm's tag line is, "On your side."
Which led me to wonder:
-- against who?
-- when did Nationwide ask permission to be on my side?
-- what happens when Nationwide is also on the side of my enemy?
I find it distasteful for Nationwide would presume to be on my side, and on the side of the other million or so people who might come across their tagline. If the company is in the retirement business (collecting my savings today for future dispersal to me), then they wouldn't be on my side if they charge service fees, high MERs, make it difficult to communicate, and so on.
Whatever, just some thoughts...
(For the record, upFront.eZine Publishing's tag line is "Information for the computer-aided design industry," while upFront.eZine newsletter's line is "The business of CAD, enlightened.")