Corporate tags can be interesting to analyse. This morning I noticed one from a firm called "Nationwide" which I think has something to do with retirement (judging from the ad). The firm's tag line is, "On your side."
Which led me to wonder:
-- against who?
-- when did Nationwide ask permission to be on my side?
-- what happens when Nationwide is also on the side of my enemy?
I find it distasteful for Nationwide would presume to be on my side, and on the side of the other million or so people who might come across their tagline. If the company is in the retirement business (collecting my savings today for future dispersal to me), then they wouldn't be on my side if they charge service fees, high MERs, make it difficult to communicate, and so on.
Whatever, just some thoughts...
(For the record, upFront.eZine Publishing's tag line is "Information for the computer-aided design industry," while upFront.eZine newsletter's line is "The business of CAD, enlightened.")
Nationwide is an insurance company. So apparently they are on your side against the guy you just ran into with your car. Unless of course, they are also insuring the car you ran into, which leaves the quandary you mention above. Whose side would they really be on? Like most insurance companies, they are on the side that costs them the least amount of money, their own.
Posted by: Scott | Nov 05, 2007 at 05:46 PM