In an earlier post, I wrote about the $20 mini-fm transmitter I got from Wal-mart, for playing back music from my MP3 player over the car stereo.
Today I was surprised to see the same-looking item at Staples, but priced at $52 -- and with the Belkin logo. The only difference was the style of power connector (round, instead of rectangular).
I am guessing that Belkin sourced it from an OEM in China, and had them apply the logo. And then they and/or Staples Canada marked up the price by 2.6x.