"Hopewell Designs Prepares for Growth with Autodesk Inventor Software Ability to Fully Leverage Data Influences Company's Decision to Purchase Inventor" (150 characters.)
Update
Autodesk's external pr firm clarifies:
...the headline was not intended to be so long. The last portion of it was simply a subhead. PR Newswire is currently correcting the error.
The new headline and subhead are:
Hopewell Designs Prepares for Growth with Autodesk Inventor Software.
Ability to Fully Leverage Data Influences Company’s Decision to Purchase Inventor.
The PR firm was effective in getting this press release noticed!
I preferred the original title. With a title like that, the press release would not require a body. :)
Posted by: Deelip Menezes | Jun 19, 2007 at 09:55 AM
"Leverage" is probably the most often used word in press releases; it seems to have the magic power to make a writter out of an empty brain...
Posted by: Patrick | Jun 20, 2007 at 09:10 AM