Some CAD vendors' primary reason for existence is to capture users from competitors. In the on-going campaign to enlist potential cross-overs, here is the subject line of an email blast I received this morning:
Trade up to _____ and save now
Some CAD vendors offer 50% discounts for switching to their software. I wondered what the "savings" would be from this one.
Are you considering trading up to _____ mechanical design software from your existing CAD system in the near future? ...the potential savings have never been greater!
Wow, it might even be more than a 50% discount! Let's read on:
For a limited time, _____ is offering a free trade-up consultation. There's no cost or obligation to register for the program.
I get to save the cost of a trade-up consultation. Yippee!
I won't have to pay to learn how much it will cost me to switch to another CAD vendor. How much pleasure that must give my accountant.
It doesn't make any sense! How do you then look your existing customers in the eye and not give them the same discount? Then, are new customers who are not crossing over being overcharged? What then is the real price of the software?
I am pleased to say that our company does not offer discounts to the users of other CAD software packages to entice them to change over to General CADD Pro. I would hope that users would consider crossing over for more important reasons such as ease of use, quality, value, service instead of just for a 50% discount!
James F. Faliveno
President
General CADD Products, Inc.
Posted by: Jim Faliveno | Jun 02, 2007 at 01:07 PM