Jessie Scanlon of Business Week speaks with former Alias chief scientist Bill Buxton on his new book, Sketching User Experience.
While companies were very good at what Buxton calls "N+1" development, or pumping out improved versions of existing products, most were quite bad at developing the new products that are essential for sustainable long-term growth.
In the CAD business, "developing new products" is known as copying what everyone else is doing. CAD vendors see growth in PLM! Maintenance contacts! Stealing customers! Acquisitions!
Entire article is here: Why Products Fail.