A press release from UGS indicates it is the first "pure play PLM" company to enter Second Life, that sexually-loaded 3D virtual environment visited by four million addicts. Not sure what "pure play PLM" means; perhaps they've dumped CAD?
The UGS island is called "UGS Innovation Connection" and the company hopes the following will take place:
* Collaborate with customers and partners.
* Host virtual conferences.
* Experience solutions just as they are used every day.
The list reads a lot like TeamCenter, which has the advantage of presenting no danger from flying penises.