Some may speak of the Long Tail (and my ebooks fit in there nicely), but there are other curves that govern business. Take the inverted parabola, for instance, where things improve to a peak, and then begin to drop off. Eventually a product gets good enough that any change makes it worse. I like to put it this way: there is one best design for any product; because of sellers needing change (in order to sell more), the design is changed, resulting in a less-better product -- because it is no longer optimal. For example, Tide is an optimal product... Read more →
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