DEMOfall is on this week. It's a brilliant concept: convince a number of brand-new companies with brand-new concepts and brand-new funding to part with US$30,000 for a few-minute demo. You pay to demo, you pay to watch the demos, and the show organizers walk away happy. I wish I'd thought of that.
But it's too late now. Social marketing undercuts cash-avalanches like DEMOfall, what with YouTube, blogs, and what not. That's if you can noticed amongst all the noise, of course. But it's not as if paying $30K to DEMOfall is the guarantee to getting noticed.
Why do YouTube-blogs-MySpace work? Because it's now about giving, instead of the old model of taking. Autodesk has caught onto that with their Labs (not that Autodesk doesn't still take heftily from its customers). I read in a recent issue of Fortune magazine that the biggest market for executives in the coming years will be in the non-profit sector.
Today, it's all about giving, not taking. Pulling, not pushing.
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