Technorati tracks Web sites, and so releases reports on Weblogs. There are 50 million, and the number is growing exponentially, enthused the blog-tracking company last week.
Kevin Burton's Feed Blog examined the numbers, found them lacking, and then created his own numerical problem. Here's how:
He noted Technorati's statistic that 1.6 million Weblogs are updated each day. He then defined active blogs as those that post once every 1 - 7 days -- meaning there are about 6.4 million blogs that "exist" by being active, about 12% of the total.
Those of us who experienced the Web site explosion last decade understand this well. We recall the many Web sites of friends, relatives, and strangers that contained those deadening words, "Under Construction."
But then Burton makes a "what we say is not what we do" mistake. He reports that he posts 2-3 times a day. Commenter Mike Linksvayer checks the fact against the truth: "According to bloglines you've made 100 posts in the last 120 days." Oops.
Back to Technorati. What is their motive in promoting the number of tens of millions Weblogs? I think the number "$60 million" (cf Business Week) might have something to do with it.