Autodesk co-wins the New-product Launch Processes award for "developing processes for the simultaneous launch of between 25 and 30 new products globally."
Award-giver IDC sez "The new-product launch process, like many marketing processes, is often not applied with a set of institutionalized and time-tested procedures. IDC believes that it is important for tech marketing practitioners to improve this process." Who'd've thunk?
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