My upFront.eZine newsletter has been produced in plain ASCII text every since it began 11 years ago. It began as a text newsletter, because that's all email allowed back then. It remains a text newsletter, because I am unconvinced multi-colored fonts and flashing ads add to the content.
I get several newsletters by email that I cannot read as email, because the email client software cannot render them; I have to open them in a Web browser to view their multi-colored delights. And don't get me started on magazines that have gone digital -- complete with animated pages. My time is too important to wade through some production manager's concept of kewl. The digital versions of BE and CADalyst never appear on my computer's screen.
Thus it was self-affirming to read commentary that approved of upFront.eZine's "old fashioned ways" at PR, Marketing and the Business of CAD:
For publishers like Ralph at Upfront, who never raised readers' expectations of 'glossy', everyone gets exactly what they expect - usually interesting, bright analysis of the industry, in a plain, non-glossy, text or html email.
And in the comment section, Rick Stavanja wrote:
You're right on in using Ralph's upfront as an example. If you need to follow the CAD industry, Ralph is a must-read. It's *all* about the message. Not how it's delivered.
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