Rules for The Next Big Thing

Over at Motley Fool, Seth Jayson writes about The Trouble With the Next Big Thing. His rules include:

1. The next big thing may not be big, or next, or even much of a thing.
2. You'll probably be late to the party anyway.
3. The next big thing is always overpriced.
4. The next big thing might not make any money, even if it's "successful."

The reasons for wanting to be in on The Next Big Thing? Greed and hubris [pride].