Who is being spotlit? Not Autodesk, not Open DWG (Design) Alliance -- but SolidWorks (eDrawings), Graphisoft (ArchiCAD), and Nemetschek North America (VectorWorks). Gee, I thought DWF ran on Macs. Maybe not. Or maybe Apple hasn't noticed. Or maybe Autodesk Marketing didn't know this event was happening. Like the use of AutoCAD (in a negative way) in the Infiniti automobile ad last summer. Or they weren't invited because the three competitors didn't want the DWG definer there. You know: turn DWG into an industry standard (like Autodesk likes to call it), just leave out Autodesk from the Mac mindshare.
But think of the position in which this places Apple: Autodesk friend or foe? Or maybe the company that has cornered the market on white plastic really can't tell the difference -- y'nkow, all those CAD packages look the same to the turtleneck crowd.
It would appear that this seminar is targetted at moving AutoCAD users away from PCs to Intel-based Apples: "Architects who are considering upgrading or switching their current design workstation[away from PCs], as well as architects who are looking for more powerful alternatives to their current software toolset[away from Autodesk]."
That this is being hosted by Apple, well... This whole Intel-based Apple computer thing could become a thorn in Autodesk's side, a company that willingly limited its future to Microsoft's APIs.