Joshua Greenbaum writes in TechWeb about the ways that customers hate their software companies. Some of the them include:
1. Software is too expensive -- the price tag is to high or the perceived value is too low.
2. Upgrades expensive and too frequent.
3. TCO and ROI numbers are misleading -- total cost of ownership and return on investment.
One solution suggested by Mr Greenbaum is for software salespeople be compensated on the TCO and ROI numbers, instead of the price of the software.
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