One of the rules of spin is that its words hide something that is the opposite. For example, when Autodesk was marketing AutoCAD Release 13, it called it "the most powerful AutoCAD ever." In some ways, that talk is just wheel-spinning: of course EVERY release is expected to be the most powerful. The spin behind the slogan was that Release 13 also required the most powerful desktop computer ever.
The spin has begun to spun for the next release of Windows, named Vista. Its slogan, as determined by endless committe meetings, is "Bringing clarity to your world." Your first reaction needs to be, "What's Microsoft hiding?"
Where is the spin in the new slogan? We now know: the DRM [digital rights management, aka copy protection] inherent in Vista causes non-complient monitors to display a fuzzy image under certain conditions. Non-complient monitors include the one you are looking at right now.
Spin is the opposite of facts. Because Vista makes monitors blurry, the spin is that Vista brings clarity.
Assuming Microsoft leaves in the image-blurring DRM, this could be a fatal blow. A majority of corporations still run Windows 2000. Corporations don't like change. And there is increasing distrust of softare companies that won't allow you to work with your own data unhindered. Adding a $400 (or so) monitor bill to every upgrade could kill Microsoft's egg-laying goose.
Another potential problem: if environmental laws are stricter by the time Vista ships in 2007, then corporations face the added cost of disposing the monitors made incompatible by Microsoft. Those monitors would continue to work with existing releases of Windows, as well as Mac OS (now running on PCs) and Linux.
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