Toronto's Globe&Mail newspaper asks its online readers to answer a "survey" question each day. I find the questions poorly worded most times, and most time the overwhelming response is predictable left-leaning. One of last week's questions had a predictable result.
Which medium do you rely on most to keep abreast of the news?
From the 11,177 Internet-using respondants responding to the question over the Internet, after reading the Internet edition of the newspaper, the following results were tabulated:
Internet -- 59%
Newspapers -- 17%
Television -- 15%
Radio -- 8%
Magazines -- 0%
If the same question were asked of the general population, the results would be very different, with Internet around the level of radio -- my guess.
The question is strangely worded: how do respondants interpret the word "abreast"? (Adolescent minds will giggle.) I read it as "keeping up with events as they change," while others might read it as "keeping up to date with the news in general."
Keeping in mind the biased nature of those responding (Internet see, Internet do), Canadian newsmagazines, such as McLeans, might be worried by the lack of interest by news junkies in reading about world events a week late.
Comments