I m happy to attend free PR events & I m happy to pay for independent or vendor provided training. I wouldn t pay for a Vendor hosted PR event or test drive .
Sure there is a cost for them to recover but that s their business. If they chase customers by staging events, advertising or sponsorship then its part of their overhead.
There is a cost to me to attend even a free PR event (lost time etc) but I can balance against the education benefit or chance (remote it seems for me) of getting a give-away.
I wouldn t pay a car dealer for a test drive but I would pay a driving instructor for a driving lesson. Driving instructors don t try & sell me the car at the end of the lesson.
Robin Capper
New Zealand
Comments