Wilfred Graebert, CEO
There 25,000 architects in England with five CAD packages chasing them, but a million construction sites. Wilfred Graebert did not want to go for a Revit challenger in a tiny market, but go for the million potential customers with his mobile software.
His strategy is to have a full CAD system on ARES Touch for mobile devices. It is, however, a split market: one the one side, it is a price-sensitive market that tends towards $0; but on the other hand the specialized market is not price-sensitive.
For example, kitchen designers who output for example 800 kitchens a month, where ARES charges euro99 per month -- what Onshape charges. Right now, Graebert specializes in the kitchen market for Germany and Austria. But "from kitchens to bathrooms is not very far; from bathrooms to interior design is not so far," he says.
"We want to take our customers along from desktop to cloud, and not do it instantly, because that costs a lot of money," he says. "Some of our competitors are struggling and going very slow."
Enhancements on mobile currently can be dramatic, whereas on the desktop it is small these days, like a few percent improvement each year.