Peter Bilello, president CIMdata: "We are seeing a shift in expectations in what PLM is expected to do. Healthier business success, unhealthy ones fail. Even though PLM began in the 1980s, it still is not mature. It is not a stagnant industry by any means."
Following the Webinar, Mr Bilello answers questions from the audience:
Q: Agile development seems critical to your approach. Do you recommend a particular approach?
A: No. Companies find one that works for them. Any agile approach can be applicable.
Q: My company is using agile for prototyping and not for real system implementation. Any advice to educate them?
A: Plenty of software in your company probably has been developed using agile; show them what you are already using. Ask software providers if they are using agile, and use that as proof.
Q: You showed an example of an implementation heatmap. Is there a way to connect it to ROI?
A: Yes, and you would want to do that. We have an ROI [return on investment] model that maps right to it. For some implementations of PLM, you have to do the foundation, which has no ROI, but you have to have [the foundation] to build on top of it.
Q: Do you advocate the agile approach for product development?
A: Interesting question. In general, it depends on the type of product; in some products, agile can be used, and has been done with agile. A lot companies think that agile is Design-As-You-Go, but this not true. It still has a target to which you go. If you have well-defined outcomes, then agile can be used; if not, then something else has to be used. Some industries are heavily regulated, if you can't plug the regulations into them, then you can't build it, and if agile cannot handle it, then it cannot be used.
Q: From what domain in the enterprise PLM lead from?
A: Not engineering, not IT. It should be from the COO or CFO or even CEO level. It cuts across so many components of the organization. Engineering may be the champion, but the owner should be one level above them.
Q: What is the best way to keep up with changing technology?
A: Do research. There is a lot of information on the Web; there are lots of events; electronic magazines, paper magazines, user events, our own weekly newsletter and information session.