by Roopinder Tara, Tenlinks.com
David Heller, 72, founder of IBSystems and creator of “Café” sites like MCADcafe and AECcafe has started a new PR firm, HTS Creative. HTS (short for "Hi Tech Success") is scheduled to begin operation March, 2014.
“I stared IB Systems in my garage – literally,” says David. “HTS will at least take off from my dining room.”
IB Systems ownership has been transferred to long time employees Sanjay Gangal and Nitai Fraenkel. Jeff Rowe, frequent contributor for MCADCafé and CADinsider, says he expects “business as usual.”
HTS Creative will emphasize “success stories,” but in a modern format that makes good use of video. “We plan on being a full service creative agency," adds David.
He has already created a prototype electronic magazine for the AEC market. “E-mags and custom e-mags are only part of it. Video, plus all forms of writing and production services that support marketing in the high-tech engineering field .... MCAD, AEC, EDA, etc. Examples include product reviews, success stories and case studies, technical articles, marketing writing, etc.”
Joining David will be daughter Ruthie, 22, who is graduating college with a major in marketing and communications. “She’s an expert in social media and how it's applied to industry,” says proud dad.
SolidCAM has already enlisted David and HTS Creative to create video featuring one of their star customers. David can be reached at his new email address firstname.lastname@example.org.
[Reprinted with permission of CADinsider.com]
What Ralph Grabowski Thinks
Well, we have too many public relations firms in our industry. And with the reach of the Internet, I suggest that PR is not needed at all, anymore.
But, on the other hand, who knows PR better than editors and publishers, who are on the receiving end of press releases and marketing gimmicks. And so people like Mr Heller are best positioned to advise firms on how to market themselves. We know from decades of experience that which works, and which does not.