During Dassault Systemes' conference call last week with financial analysts, ceo Bernard Charles described how Samsung uses Simmula software for smartphone interface design:
Samsung electronics. This is an interesting showcase because we all use more and more devices with our chat-touch devices [smartphones]. And as you know (and you have touch devices), you want more and more selectivity. And really if you have a big finger, you want to have great selectivity and precise typing capabilities.
Samsung has selected SIMULIA to do this simulation, to really find out what will be the best. It serves for both the display and the keyboard, and it serves to increase and find out the quality of the contact between the fingers on the keyboard and the fingers on the screen to improve that selectivity, and improve also the feeling and the experience from a user standpoint.
It’s highly sophisticated simulation, and they really reduced by a significant number, the mistyping errors from 35% to 7% when they measure that.
So, it shows that simulation can also be used there for user experience, which we think has a high potential. When you think about now the importance in consumer decision factors about the experience you get from the product, it’s not only about capabilities but it’s about styling, emotions, feelings.