He replaced the question-mark-filled gap with the iPad.
But I've been wondering: what if the gap is empty? The need for an inbetween product does not exist.
A study by Retrevo Pulse study finds that Apple has failed to convince any new buyers to consider the iPad:
Not only did Apple fail to convince new buyers, it may have lost many potential buyers.
You can read the study here and the results to these statements:
- Consumers lose interest after announcement
- Most consumers don't think they need an iPad
- Buyers don't want to pay for 3G