In talks with marketing people about new software features, they sometimes use a phrase that runs along the lines of "Our users told us..." or "Responding to requests from our users...". It irritates me, because I know it's not true. Several hundred thousand people can't even agree on the time of day, let alone on improvements to software.
Today I finally came across a good way to describe the flaw in the "Our users" phrase: it is a case of "alleged consensus." In the high school English class in which we studied various forms of propaganda, I figure "Our users" falls into the category of "Join the Bandwagon" propaganda.
But there is the question of why. Why do marketing people feel the need to create the illusion that their entire customer base of 10,000 or 250,000 or 6 million are of one mind? I don't know the answer, but I wonder, why not just tell the truth: "These are the new features that our programmers came up with in time to make it into this release."