Amazon.com's Werner Vogels challenges Shel Israel and Robert Scoble in "All Things Distributed: Naked Answers". The pair are advocates firstly of their book Naked Conversations, and secondarily of corporations and CEOs blogging.
(The use of the word "naked" is in the context of corporations not hiding behind spin, etc. But then I wonder if this whole naked-conversation business is spin by Microsoft's pr firm to make their client appear more huggable.)
I wanted them abandon their fuzzy group hug approach, and counter me with hard arguments why they were right and I was wrong. Instead they appeared shell-shocked that anyone actually had the guts to challenge the golden wonder boys of blogging and not accept their religion instantly.
Is that naked enought for you?
Heh. This comes after Microsoft-employee Scoble squawked about there being too much freedom of the press on the Internet, following an Australian journalist's revelations that Vista was delayed due to code rewrites (primiarily in the area of media).
As Vogels points out, there is no need for corporations to communicate with the world when its customers do it for them -- such as in Amazon.com's reviews.
Myself, I prefer both:
* I am a compulsive writer, and output my thoughts -- naked as they are -- through 3 blogs, 2 e-newsletters, nearly 3 dozen PDF books, 70+ printed books, and hundreds of magazine articles.
* My readers know things I don't and contribute, as well.
Together, we make the world better. Or, lacking that, make it more interesting.