Some press releases are so tacky it's hard to ignore them. Here's one for today that makes a nice change from the usual dry-as-dust eyelid-drooping missive:
Tech Soft America, the leading provider of graphics components to the CAD/CAM/CAE software industry and the scariest monster in the software toolkit business today announced that HOOPS 3D Application Framework (HOOPS/3dAF) v13 will be released to customers within 13 days. An email announcing the availability of v13 for download could be conjured and magically appear in customer in-boxes at any moment.
“Sometimes we even scare ourselves”, commented Gavin Bridgeman, TSA’s HOOPS Product Manager. “Our demons of development have been toiling over their cauldrons to brew a concoction of equal parts customer request, graphics market vision and pure coding magic. The result is a potion that, when tried, will bring feelings of great joy and exaltation.”
Some of the ghoulishly great Halloween highlights of this release include:
· Bump Map Support -- Fear not, bumpy maps don’t bite. You’ll be howling at the moon when you see how good your models look with this new texturing option.
· Large Format Print Support -- Create your own spooky posters or just print out your fully shaded scenes on large format plotters. Don’t be afraid of the memory beast we shrunk it!
· Lighting Options -- Yes, many software developers are like zombies, but they’re not vampire bats who hide in the dark. They enjoy controlling lighting options to improve the visual quality of renderings. Peek behind the gravestone to see just how good HOOPS’ visual fidelity is.
· Text Support -- HOOPS’ text support has always been as strong as witch’s breath. It didn’t seem like it could get any more pungent but it did. Any developer who has tried to tackle text knows it’s a pesky creature indeed, but HOOPS tackles and tames that beast!
· Automatic Graphics Card Detection and Configuration -- Unleashing the spine-tingling effect of graphics acceleration can’t be done feeling around in the dark. HOOPS now gives developers a “magic wand” to supernaturally predict how to best drive their user’s hardware.
· AVI Export -- Applications may now create their own scary movies animating scenes, capturing CAE results, etc. We call this the “Stephen King” feature. You can too.
· Performance Improvements -- Yes, we know this makes your heart race. We get scared too when we see how fast things go with HOOPS. Strap yourself onto your broomstick and beware, there are several areas where performance gains are hair-raising!
Those are just the highlights. You’ll need to reach into the treasure chest that is the latest HOOPS release notes to discover all of the Halloween treats we’ve packed in for our favorite coding fiends.
Ron Fritz, Managing Partner of TSA added, “HOOPS v13 is the result of three spine-chilling factors: Our soothsayers predicting where the graphics market is headed, our gravediggers unearthing the needs of our customers and our graphics wizards working their powerful black magic. Halloween or not, this release again reveals the supernatural power of the HOOPS technology.”
Lessee if similar creativity is unleashed at Christmas time.