Forbes.com is reporting that Konica Minolta sold 23% fewer digital cameras during the last quarter (three months), but that the average retail price rose 17%. How's that possible?
It's possible by selling more expensive cameras and fewer cheaper cameras, specifically digital SLRs. Tthe camera maker's quarterly loss was US$6.3 million, an improvement on the $18 million lost a year earlier.
This shows how brutish the camera business has become, where competition causes prices to plummet faster than companies can adjust.